Dick's Sporting Goods Partners With Toyota Texas Bass Classic
Lake Conroe, Texas - The Toyota Texas Bass Classic (TTBC) has announced that sporting goods retailer Dick's Sporting Goods is partnering with the 2009 event. Dick's Sporting Goods is the exclusive TTBC merchandise retailer, official TTBC apparel provider and official TTBC sporting goods provider. The TTBC will be held October 16 - 18 at Lake Conroe in Montgomery, Texas.
"With our deep roots in fishing from when Dick's Sporting Goods started as a bait-and-tackle shop over 60 years ago, we are proud to be a partner at the 2009 Toyota Texas Bass Classic at Lake Conroe. We have a great appreciation for the sport of fishing and we continue to be a destination for anglers across the country," said Jeffrey R. Hennion, EVP and Chief Marketing Officer.
Dick's will have a significant presence on-site during the tournament. The area will feature the Dick's Sporting Goods Field & Stream mobile fish tank where professional anglers will be on hand giving free product demonstrations and fishing seminars. Dick's Sporting Goods will also be bringing its Field & Stream mobile archery range, as many bass anglers are also avid bow hunters.
"This is an outstanding partnership for the Toyota Texas Bass Classic," said Tournament Director Lenny Francoeur. "Dick's Sporting Goods is highly regarded across the country as an industry leading sporting goods retailer. This partnership offers them an outstanding venue for building brand awareness while giving TTBC fans a great experience in their exhibition area."
For the first year, the TTBC is positioned as the world championship of the PAA Tournament Series and the format will be an individual angling competition, making the event a true world championship. The field will be comprised of 60 anglers, all qualified members of the PAA who earn spots based on PAA Tournament Series finishes or other merits.
|
